According to the TrendLabs monthly mobile review issued in September 2012, 62% of smartphones have less than 20% of power remaining at the end of the day, 33% of devices go below 10% power, and 12% of devices run out of power completely.

Why Does Your Smartphone Battery Run Out So Fast?

• Touch phones, by design, use more battery power
• A larger and brighter screen drains your battery more
• A powerful multi-core processor consumes more power
• A sleeker phone requires a smaller battery which provides less capacity
• Wi-Fi access and Bluetooth activity eat up energy
• GPS modules consume battery power
• Many apps download and upload data in the background and use power for that.

The industry isn’t standing still: smartphone processors are getting faster and now allow a gazillion apps to run simultaneously; contemporary AMOLED displays consume much less energy than the old-fashioned TFT and LCD screens did; more powerful batteries are being manufactured, etc. But the problem is that the new extended batteries are falling behind our needs: smartphone screens are getting bigger and consume more energy; contemporary apps, games and video require more powerful processors which eat up more energy, too. Once the 4G/LTE technology gets adopted across all mobile devices smartphones will consume even more power.

10 Ways to Extend Your Smartphone Battery Life

1. Set your phone to the minimum comfortable brightness
Yes, you’d better do it yourself. The automatic brightness function uses the phone’s light sensor and puts the brightness up when the sun is too bright or puts the brightness down when it’s dark and extra illumination is not required. Unless you spend a lot of time outdoors in the bright sun, you can always set your phone to the minimum brightness that is comfortable for you.

2. Adjust the screen timeout to 15-30 sec
Configure your screen to turn off automatically after a short period of inactivity, e.g. 15 or 30 seconds. It is obvious that the quicker the screen shuts off after the last activity, the longer battery life you will have.

3. Turn off your GPS module when you don’t need it
It might be very useful to use a GPS module built in your smartphone when you find yourself in unfamiliar surroundings and need to find a way to the nearest restaurant. But you don’t need GPS the rest of the time – so why not turn it off?

4. Turn off Wi-Fi in public places where Wi-Fi is not available
When your Wi-Fi is ON, a transmitter and a receiver will run continuously. When you get to a place where a Wi-Fi is not available, your phone will still try to find the nearest Wi-Fi hotspot available (with no success) and this will unfortunately consume extra energy.

5. Don’t use a Bluetooth handset unless you are driving a car
The Bluetooth gadgets are cool but we often forget how much energy they consume. Avoid using the Bluetooth headset when not driving a car and talk on the phone the old fashioned way.

6. Use simple lightweight apps with minimum animation and data download
In most cases, you’ll have to choose between cool design and usefulness. If you need an app for entertainment – get a fancy-looking one. If you need a good productivity tool (a calendar, a task manager or an email app) – go for a lightweight application which will help you complete the tasks efficiently.

7. Install apps from trusted vendors only
For Android devices, download apps only from Google play. The Google play editorial staff does their best to review the apps on a regular basis and remove those that execute malicious code.

8. See if you are using any malware apps
If you are still unsure about the apps you have installed, use a task manager to see if there are any malware processes running on your smartphone. Get rid of the app in question if you detect any of the following processes: AIRPUSH, ADWLEADBOLT, BOXER, FAKE, TROJTOUCHNET, TROJGAPPUSIN, SMSBOXER, FAKEINST, ADWIZP or ADSWO.

9. Revew the list of your apps on a regular basis and uninstall those you don’t use
Many apps may run background tasks that drain the battery, so clean your phone of the applications you don’t really use.

10. Keep yourself from using the ad-based apps
Many mobile developers cooperate with ad networks to support their free product. Free ad-based apps use third-party modules to upload user information and download ads for you, so using a free app may result in a dead battery by the end of the day. So here’s good advice: read user reviews before downloading an app to make sure it won’t drain your smartphone battery.

If you are looking for a lightweight email client – grab the EmailTray email app for Android. It’s free and not ad-based. EmailTray will track your email accounts all in one place, prioritize them by sender importance into 4 separate Inboxes and notify you only about priority emails. Don’t load your smartphone with unnecessary functions – make your email flow effective, hassle-free and less power-hungry.

A mobile phone is no longer a means of making and receiving calls only. The SMS and MMS features, calendar, calculator, alarm clock, a built-in photo camera and many other features have extended the ways we use a mobile phone nowadays. Having a smartphone now practically means having a computer in your pocket. With a smartphone, you can make calls, check your mail, browse your favorite websites and make online purchases, view weather forecasts and track your favorite sport teams, play games, edit and share documents online and so much more. There is no wonder that more than half of U.S. mobile subscribers now own smartphones.

A Rapid Growth of the U.S. Smartphone Market from 2007-2012

According to this comScore Data Mine report, 9 million Americans owned a smartphone in July 2007 – representing just 4 percent of the entire mobile market. By May 2012, this figure reached as many as 110 million users! See below how fast the smartphone market has been growing within the last 5 years:

To understand what share smartphones occupy on the overall mobile phone market, let’s refer to the Nielsen Mobile Netstats: during Q2 2012 smartphone penetration continued to grow, with 54.9 percent of U.S. mobile subscribers owning smartphones as of June 2012.

Operating Systems Popular on the U.S. Smartphone Market

As reported by the comScore Data Mine, Android now captures the majority share of the U.S. smartphone market. Google Android’s share of the smartphone market eclipsed 50 percent in February 2012, an increase of 17 percentage points since February 2011. Apple ranked second with 30.2 percent of the smartphone market (up 5 percentage points versus a year before), followed by RIM at 13.4 percent, Microsoft at 3.9 percent and Symbian at 1.5 percent.

Do U.S. Mobile Users Prefer Browsers or Apps?

It’s an interesting question, and comScore’s Mobile ® Metrix 2.0 gives the answer: apps account for 4 in every 5 US mobile media minutes. On Facebook, 80 percent of the time spent was via app usage compared to 20 percent via browser. Twitter accounted for an even higher percentage of time spent with apps at 96.5 percent of all Twitter use minutes. As we know, there are bazillions of Twitter and Facebook apps which allow you to schedule your status updates, track your Twitter performance and more.

The chart below demonstrates the method used to access various Internet properties by mobile users – from Google sites to Facebook, Twitter, ESPN and many others:

As we see from the reports above, most smartphone users prefer the Android platform and rave about mobile apps – most obviously because they are sexy-looking, fast and are focused on specific tasks. The good news is that the EmailTray email app for Android has these characteristics and gives you access to your mail in a convenient way. The EmailTray Android app provides an intelligent email prioritizing feature which lets you focus on important mail and eliminates information overload.

If your choice is the Kindle Fire tablet – you are not left out in the cold: EmailTray developers have prepared a Kindle Fire mail app for you, too. Download the EmailTray mail app for Kindle Fire, and enjoy your mailing experience!